The ICON represents a shared vision for regenerative space that is scalable, mobile, sustainable and modular.

Imagined, originally designed and commissioned by Hub Culture, then developed in partnership with BYLD, the ICON represents a study on “dwell-time” in the context of the 21st mid-century. It is a Hub, designed to move and shape shift, sitting at the intersections of mobility, electric transport, convenience and data.

Working with Hedera, the ICON also enjoys a digital life, with fabrication, assembly and use fully integrated to the digital world.

The debut of the Icon at Davos 2025 is made possible by collaboration from these icons: S&P Global, Hedera, US Steel, Handshake, BYLD, XBTO, the Davos Alzheimer's Collective, Imperial, Foreign Policy. Architectural design with Skrein Studios and TVA. Build with Kūhni AG and Kũnzli AG, and the support of the Davos community.