The ICON represents a shared vision for regenerative space that is scalable, mobile, sustainable and modular.

In 2026 the second edition of the Icon appeares in Davos as Vital House, in partnership with West Health, Gates Ventures, Gallup and Aon. Vital House explores longevity and healthy living in the context of innovation, sporting lifestyle and harmony with nature.

Imagined, originally designed and commissioned by Hub Culture, then developed in partnership with BYLD, the ICON represents a study on "dwell-time" in the context of the 21st mid-century. It is a Hub, designed to move and shape shift, sitting at the intersections of mobility, electric transport, convenience and data.

Working with Hedera, the ICON also enjoys a digital life, with fabrication, assembly and use fully integrated to the digital world.

The debut of the Icon Edition 1 at Davos 2025 was made possible by collaboration from these icons: S&P Global, Hedera, US Steel, Handshake, BYLD, XBTO, the Davos Alzheimer's Collective, Imperial, Foreign Policy. Architectural design with Skrein Studios and TVA. Built with Kūhni AG and Kũnzli AG, and the support of the Davos community