The ICON represents a shared vision for regenerative space that is scalable, mobile, sustainable, and modular.

Winner of the Architizer A+ People's Choice Award 2026, the ICON has been recognized internationally for its innovative architectural design. Learn more: Architizer A+ People's Choice Award 2026

In 2027, the third edition of the ICON appears in Davos with an advanced sibling, the AGENT, featuring new innovations in the ICON System. The AGENT features advancements in compact mobility and materials, with a focus on intelligent LED technology and recycled translucent façade components, along with improved stackability.

Originally imagined, designed, and commissioned by Hub Culture, then developed in partnership with BYLD, the ICON represents a study of "dwell time" in the context of the 21st mid-century. It is a hub designed to move and shape-shift, sitting at the intersection of mobility, electric transport, convenience, and data.

In 2026, ICON Edition 2 appeared as Vital House, in partnership with West Health, Gates Ventures, Gallup, and Aon. Vital House explores longevity and healthy living in the context of innovation, sporting lifestyles, and harmony with nature.

The debut of ICON Edition 1 at Davos 2025 was made possible through collaboration with these icons: S&P Global, Hedera, U.S. Steel, Handshake, BYLD, XBTO, the Davos Alzheimer's Collective, Imperial, and Foreign Policy. Architectural design was by Skrein Studios and TVA. It was built with Kūhni AG and Künzli AG, with the support of the Davos community.